Anthony Araujo-Amaral
Anthony is an efficient, highly skilled and versatile designer with a strong foundation in both print and digital media. He brings a collaborative spirit and a problem-solving mindset to every project, consistently delivering quality designs.He thrives in independent and collaborative settings. He has worked closely with senior executives and creatives to develop and refine visual identities—including product launches, rebranding efforts and high-profile projects for municipal governments, civic organizations, colleges, and medical publications.With a background in instruction and mentorship, he also demonstrates strong communication and leadership skills. He is interested in building strong systems and bettering work processes. Although he has broad areas of expertise, he also has great interest in history and typography. His work reflects a thoughtful balance of creativity, precision, and adaptability.
Logos & Branding
Historiq
Waldron Civic Fund
Gordon Theatre
City of Somerville Community Preservation Act
Curated Rags
VETYVER
Corporate Work
Ads
Environmental Graphics
Flyers
Brochures
Smaller Collateral
Personal Work
Paintings
Airborne: Approved for Release 09/79 — An Artist Book
Type & Image Plates — A Visual Exercise
Fonts
Contact
I do commissions! For business inquiries, contact me at [email protected]
Web Services by RICA Web Solutions | ricaweb.carrd.co
Historiq — Logo Design
Designed logo, collaborated with co-founders Dean Serrentino and Robert Waldron on ideation and execution of wordmark, branding secondary colors and elements, and print collateral, incorporated generative AI in early concept development to align with company’s AI-forward mission.Historiq offers innovative modern archival processing & digitization.
It partners with archives, libraries, museums, and mission-driven organizations to transform historical materials into organized, discoverable digital assets. Their archivist-led approach combines professional standards with smart, technology-enabled workflows that accelerate processing while preserving integrity.
Curated Rags — Logo and Sticker Design
Curatedrags.com, a premiere online vintage and custom clothing shop operating in Greater Boston, run by Benjamin Novick who wanted a very stripped back design with vibrant colors for the brand.The stickers are parodies of famous pop culture pieces meant to be included in shipping orders.2021
Robert and Jennifer Waldron Civic Fund — Logo and Branding
In 2022, I designed the logomark and branding for the Waldron Civic Fund, a charitable fund that awarded $1 million in rapid response grants to meet the needs of children impacted by school closings due to the COVID-19 crisis in 2020.It is co-managed by Robert and Jennifer Waldron, it expedited support in the wake of a flood of requests from nonprofits nationwide serving the health, nutrition, and special education needs of underserved children impacted by school closures.Robert Waldron is CEO of Curriculum Associates, an education technology company that provides more than 10 million K-12 students nationwide with personalized learning materials to prepare them for success. Jennifer Waldron works with uAspire, a nonprofit organization removing financial barriers to higher education that was launched with the support of the Boston Foundation.I updated the brand in 2025 to reflect a name change.2025
Vetyver—2025
Wordmark logo redesign for the Boston-based independent rock band, Vetyver, using the beautiful photos taken by Tim Ma, pictured below. I individually edited and composed each letter's floral arrangement.
2025
City of Somerville Community Preservation Act — Logo Design
Under the guidance of Charles Gerlach and Nelia Braga, Directors of the Somerville High School Graphic Design Vocational Program, I designed the logo for the CPA along with Michael Rosenberger (who designed the top quadrant).Adopted in 2012, the Community Preservation Act or “CPA” is a City of Somerville (MA) fund that pays for improvements to parks, historic buildings and artifacts, and affordable housing. They ask for public input about what will help the community. Community organizations and City departments can apply for grants for historic and parks projects.2017
Gordon College Theatre — Logo Design
Gordon College Theatre has been named among the “Top 20 Best College Theatres” in America by The Princeton Review. Norman Jones commissioned me to redo the branding for the Theatre to reflect its vibrant program.The premise was to use the two distinct letterforms G + T and their negative space to capture the Gordon Theatre’s core values of being Creative, Collaborative and Curious.2021
Curriculum Associates—Ads
In my role as Marketing Designer, one of my concentrations was Advertisements, both print and digital.
I worked on national and regional campaigns, including new product launches like Mosaico: Fundamentos and Magnetic Literacy.
Curriculum Associates—Environmental Graphics
Curriculum Associates attends industry events and conferences across the country and with so many products on offer, it is important to stand out. I had the opportunity to create visuals for the company booth!Additionally, I was able to create a billboard ad displayed at Gillette Stadium in Foxborough, MA.
Curriculum Associates—Flyers
Curriculum Associates has multiple sub-brands and is present in all 50 states, so the need for flyers is high.
Curriculum Associates—Brochures
Curriculum Associates is an education technology company that provides more than 13 million K-12 students nationwide with personalized learning materials to prepare them for success.I had the opportunity to work on a range of visuals: corporate brand guidelines, social media, Gillette Stadium billboards, case studies, brochures, booklets, e-books, logos, research papers, and animations.
Curriculum Associates—Smaller Collateral
Stickers, badges, postcards, shipping labels.
Paintings
Here are some of my murals.
Mystic Mural (2014, 2015, 2020) and Mystic Mural 25th Anniversary Lightbox (2022) via Gregory Jenkins, David Fichter and the City of Somerville Arts Council. I was responsible for sections of the mural and designed the Lightbox.Amherst Community Cemetery Emily Robert Frost -insert more info here-
Mattapan Chase Bank Tap Tap Bus (2021) and Edgewater Community Garden (2021) via Heidi Schork and the City of Boston Mayor's Mural Crew, as a Crew Supervisor for Boston youth. I helped plan, design and coordinate both murals.
Sunset Over Flatbread— Davis Square, Somerville MAI completed this farmhouse landscape mural (12ft x 8ft) in November 2022 for American Flatbread to highlight the fresh farm-to-table food that AFB prides itself on.It is the mission of American Flatbread to provide good, flavorful, nutritious food that gives us both joy and health, and to share this food with others in ways sustainable to all. This mural is the visual representation of that.Executed with the help of Madelyn Mulreaney, B.A. Emerson College, 2022.
Airborne: Approved for Release 09/79 — An Artist Book
The assignment was to combine 2 texts, 1 story without the use of images. The story of the invasion of the Bay of Pigs, as well as the human body fighting airborne diseases and foreign objects via a medical textbook.2020
(The concept came to me 2 months before a pandemic struck.)
Type & Image Plates — A Visual Exercise
The prompt was to create a series of images that incorporate typography in a literal and visual way, not metaphorically. A delightfully quick and simple assignment originally completed in Typography III, Massachusetts College of Art and Design.2020
Fonts
Dialectics
This is the first fully original font I ever made in Type Design with David Jonathan Ross. The nature of the assignment was to create one weight of an original font. The font follows the basic premise of dialectics which is that of change and transformation, usually of quantity into quality, which I tried to show through reverse-stress thicks and thins. That means everywhere a stroke might traditionally be thick, it is now thin. It exists as a .ttf file and a glyphs file.
Black Cat
A pixelated font inspired by the 1934 horror film based on Edgar Allan Poe's short story. Black Cat was very fun to make and allowed me to gain a greater understanding of letterforms.
LUTTE: A Font For the 99% — Massachusetts College of Art and Design Thesis ProjectA variable font for displays.5 weights: Regular, Semibold, Bold, Extrabold and Black. Available in .ttf and .vtf here.Lutte (to fight, to struggle) is the name of my variable font based on protest art in three case studies: 1. Partido dos Trabalhadores in Brazil (1980-1989), 2. Mai 1968 in France, and 3. Solidarnosc Movement in Poland (1980-1990). It is open sourced for all to use.
Art Gothic Revival
A digitized version of a font found in the T. J. Lyons Collection, he collected Victorian wood and metal type from the 1820s to the 1880s. He amassed over 2,500 unique typefaces for his small print shop in Allston, Massachusetts Eventually the collection was housed at the Massachusetts College of Art in Boston, and now resides at the Museum of Printing in Haverhill, Massachusetts.While it was at MassArt, I had the wonderful opportunity to view it, analyze it, and recreate it digitally in the font-making software Glyphs under the tutelage of renowned professional type designer David Jonathan Ross.
